About Us

About General Group

General Group

With over 40 years of experience, General Group has grown from Hartbeat Love Candy, a beloved confectionery brand in Thailand, into a diversified group exporting premium confectionery, beverages, and functional snacks to more than 40 countries worldwide.

As a strategic partner, we combine craftsmanship with modern innovation, offering customized R&D, packaging, manufacturing, and global logistics to deliver end-to-end solutions for our partners.

With strong expertise and manufacturing capabilities across the confectionery industry, we serve leading brands worldwide. We are Asia's largest licorice manufacturer by capacity and ranked among the world's top producers, backed by Kosher certification and international quality standards.

Our Vision :

To become Thailand’s leading and most innovative confectionery company.

Our Mission :

To continuously innovate and create products that deliver greater value and satisfaction to consumers worldwide.

MileStone

General Group has achieved significant milestones in its journey, reflecting our commitment to innovation, quality, and global expansion.

  1. 1983ORIGIN

    Established General Candy Co.,Ltd. (GC), the manufacturer and distributor for domestic market.

  2. 1998CARE

    Established General Care Products Co.,Ltd. (GCP), the manufacturer of Confectionery products.

  3. 2003DISTRIBUTE

    Established G.C. Distribution Co.,Ltd. (GCD), covering TT, MT and Indochina markets.

  4. 2009KOSHER

    Began Kosher production, expanding certified confectionery for international partners.

  5. 2017AMERICAS

    GC began to export to the South America market, opening a new regional channel.

  6. 2018GLOBAL

    Began to export to more than 40 countries worldwide across key confectionery markets.

  7. 2021BEVERAGE

    Established Fruit and Viggie Solution Co.,Ltd. (F&V), the manufacturer and exporter of Beverage, Jelly drink, Fruit and Veggie snack, etc.

    2021 BEVERAGE
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Company Video

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Certifications

Channels

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