About Us

About General Group

General Group Co., Ltd.

A trusted name for over 40 years, General Group has evolved from Thailand's beloved Hartbeat Love Candy into a diversified group exporting premium confectionery, beverages, and functional snacks to 40+ countries. As your strategic partner, we blend traditional craftsmanship with modern innovation -offering custom R&D, packaging, and global logistics.

We are Asia's largest licorice manufacturer by capacity, ranked among the world's top ten producers. Our Kosher certification and adherence to international quality standards make us the trusted partner for leading confectionery brands worldwide.

Our Vision

To be a global leader in confectionery and snacks, delivering exceptional quality and innovation to our customers.

Our Mission

Our mission is to be a trusted partner for leading confectionery brands worldwide. We are committed to providing the highest quality products and services to our customers.

Company Timeline

1983

Established General Candy Co

Established General Candy Co.,Ltd. (GC), the manufacturer and distributor for domestic market.

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Company Video

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Certification

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